Website optimization and its content

SEO optimization of web pages and its contents.

Since the optimization of a website and its content is the key to high ranking in search engines, we have prepared content for you in which we will touch in detail on the most important terms, approaches, and practices that you need to know.

Also, we will give you useful tips that you will be able to implement yourself and which can serve as a guide in optimizing your blog, website, or store.

Table of Contents

The basic principles of SEO optimization are to customize the structure and content of a website. We do this so that search engines understand its nature and purpose, and users get as good information as possible, an offer, and a solution to their problem.

The main guideline of content marketing is content and SEO – which are also closely related.

Potrebujete pomoč ali posvet?

Z veseljem vam bomo odgovorili na vsa vprašanja. Pustite nam sporočilo ali pa nas pokličite in vam bomo z veseljem pomagali .

To give an example:
Quality and optimized content will not bring us many users if we choose a keyword phrase that users are unfortunately not looking for. Even high-search keywords will not bring us business success if we have bad content (which means that users will leave the site quickly). And even if it is still optimized.

Of all the factors that Google uses to rank pages, content comes second. And it is the one that brings the most context and value to both users and search engines. Content is the driving force behind your website and the so-called main success factor of it.

SEO user signals for optimization.

Let's summarize the user's path

  • First, they typed the selected keyword phrase into google and clicked on your link on the google results page.
  • The average user scans (scans) the content on the page in one to three seconds, and if at that time he judges that the content on the page is suitable for him, he starts reading.
  • So we only have a few seconds to convince the user to continue reading.
  • Here, Google measures certain metrics of user behavior, which determines the value of the content (how relevant the content is for the selected keyword – this is called user signals.)
  • Remember: Users are the most important factor in ranking a page on google !!

User signals and website optimization

Google wants to offer its users the most relevant and good content. And because SEO professionals and web marketers have exploited holes in its algorithm in the past, users are in search of intrusive and not relevant content full of ads or even viruses. Therefore, the behavioral patterns of its users were used as a guide and content ranking factor.

So its algorithm tracks users on their path from search to visit. It determines by behavior patterns whether the content is good or bad. Whether users got the answers they wanted or not. We call these user signals and they are the most powerful tool for high rankings of a website or content.

In this section, we will look at the most well-known user signals such as:

Pogo sticking, bounce rate, dwell time and search intent.

1. Pogo sticking

If the user judges in the first 5 seconds that the page does not contain the desired information, he will leave your site and continue with the next hit on the Google results page. Google pays a lot of attention to this user behavior because it says a lot about the content on the page itself.

We call this pogo-sticking – a negative user signal to google. Insofar as and when google receives many of these signals, your rankings will also start to drop to the point where it will simply exclude you from searches.

2. Bounce rate

When a user visits your website and does not continue to travel through your site, we call this a bounce rate. But this pattern is not always a bad indicator, as it can indicate that the user got all the desired information on the page visited and did not have any “additional questions”.

Or he added the website to his bookmarks for further reading. Google is well aware of this and of course, takes this type of behavior into account.

3. Dwell time

The next user signal is dwell-time or. how long the user stays on your site. Which tells Google that people are reading your content. The further you manage to keep them on your side, the stronger the signal.

If after a certain time they leave your page and return to the results page, where they visit another (or more) links, it tells Google that the user has received some information, but not all.

Therefore, our advice is to take the time to write content. Take a comprehensive approach and answer all the questions that arise to the user, as well as all those that will arise.

4. Search intent

Because Google wants to offer its users the best content, it has become clear that the purpose of the search is a strong factor in ranking content. Because why display content that doesn’t match the purpose of the search. From this, however, users do not get an answer and waste unnecessary time.

As a result, Google has optimized its algorithm, which closely follows users on their journey from search to the end of their journey. Therefore, our advice here is to try to write content that will answer all the questions that the user is asked as well, all the questions that will be asked. This is a good guide for writing strong content.

But how to keep the user on the page?

In order to offer users varied and attractive content, and keep them on the page and thus increase the dwell time, it is necessary to include as much media as possible in the content, such as images, animations, videos, quotes, info-box, graphs, etc.

This creates an interesting and dynamic page that further draws the user to read. We describe all of this as part of user experience (UX or User Experience), which is an invisible metric that strongly influences users and is explicit to users.

Good user experience also brings good results to the overall performance of the site and individual pages. In addition to varied and attractive content, UX also includes visual elements of the website, which are logically and meaningfully placed throughout the page.

This ensures that users can easily navigate through the content. When UX is good, users will prefer to visit or share our online content as well as trust the brand.

Potrebujete pomoč ali posvet?

Z veseljem vam bomo odgovorili na vsa vprašanja. Pustite nam sporočilo ali pa nas pokličite in vam bomo z veseljem pomagali .

10 tips to optimize your website as needed:

1. Minimum 300 words

Because we are different people, we also have different questions and views on each topic. Therefore, it is recommended to write as long and as thorough articles as possible, which give a deep insight into the chosen topic.

This way, we can ensure that we satisfy all the questions that our users have and will have. It has been tested that longer contents rank much better than shorter ones.

Tip: To overtake your competition, stick to rule x2 (times two). Example: Which means if the competition has 300 words and 2 pictures – we write 600 words, add 5 pictures and 1 video.

2. Introduction at the beginning

As with books, an introduction is essential because it gives the user an insight into further content. We have the opportunity to additionally address him and attract him to further reading.

3. Index

For longer content, we recommend placing the table of contents, just below the introduction. This gives additional insight into the content chapters and additional navigation for quick access to this information.

Remember: the easier the user will access the information they want, the better the user experience will be.


4. Above the fold

Google spiders are known to pay the most attention to elements and content that appear to the user as soon as they visit the selected page. Therefore, it is also crucial that the title, introduction, and perhaps some other image appear as soon as the page loads.

Therefore, we recommend that the website be optimized by using the primary keyword and a pair of secondary words or variations thereof at the very beginning in the main title and introductory sentence/content.

Pro tip: For SEO purposes, use only text at the beginning of the page/article and later other media.

5. Placing banners

If possible, avoid placing unnecessary banners, as a saturated website can be intrusive and uncomfortable.

Our tip is to filter your ads thematically and place them in places where users would expect them.

6. Outbound links (links pointing to external websites)

Add links to similar content on another website that will give users additional information or helpful hints/offers. Both users and search engines will reward you.

Our advice is: connect with a company that deals with a similar topic, but not the same, and share links to their website. This is good off-side practice.

Pro tip 01: if you share a link to a general website, add a “no-follow” tag to the link!
conection 

Pro tip 02:always set the link to another page with the _BLANK attribute so that the user will open the page in a new tab.
conection

7. Duplicate the main keyword (keyword densety)

The old practice of SEO optimization is to repeat the keyword as many times as possible and rank first. But by 2019, Google has already made great strides in understanding the purpose of user searches and recognizing behavioral patterns.

Therefore, repetitions are no longer so important for high rankings, but they are still crucial for understanding the content. The recommended number of repetitions was sometimes considered to be 1-2 repetitions for 5% of the total content. Good practice, however, is from 2-3 repetitions through average long content.

Our advice: many times it is not necessary to impose primary keywords and phrases. Because when we talk about some content, we already organically use variations and synonyms of it. So focus more on the content itself for your users.

PRO TYPE 01: If you want to systematically insert primary and secondary keywords, it’s a good practice to insert them meaningfully, evenly throughout the content.

8. Secondary Keywords (Lsi Phrases)

In order to give search engines as much context as possible about your content, it is important that you use various variations of the primary keyword and its synonyms throughout the content. We often use these as secondary keywords.

Similar to the primary keyword, it is good practice to use them in headings and evenly distributed throughout the content.

Pro tip01: secondary keywords (Lsi) can be found in the google search box (auto complite) and in the footer of the google search page under related searches.

Pro tip02: The H1 and H2 tag gives search engines as well as users context about the content. Therefore, we recommend including only those in high positions.

9. Keyword stuffing (keyword overuse)

Keyword overuse can seem awkward, unattractive, and not natural. Because Google is looking for the best experience for its users, keyword stuffing is one of its penalties.

Our advice: Write as much as possible organically and for people. If your content is good, Google will rank you higher.

As in the book, people don’t like long cubes of text, so break down your content into meaningful paragraphs and chapters as much as possible. This will make your content look appealing and readable.

Common mistakes: many times we see that titles are used as a title style, which means that a higher / lower H-tag font size is used – which is not correct.

Our advice: to determine the style of each H-tag appropriately in the website layout phase so that they will be used hierarchically correctly.

Pro tip: use a bolt, italic, or underline to highlight important parts of the content.

  • Avoid flash animations – Flash animations were very popular at the beginning of the web. Now, in 2019, however, they have become a sign of obsolescence and security holes.
  • Write unique and relevant content – best practice is a problem-solving approach.

    Problem: the client is looking for an answer to his question, you write the content that answers his question, touches the background and explains the topic, and explains in a way that will help the client. Also include questions that will come to her about a specific topic, if at all possible.

+ + Write content for people, not search engines!

The main guideline for writing content is to offer the most useful information to the user. Since humans are the vast majority of visual beings, appearance is also a big factor when talking about persuading users.

Website optimization is not as demanding as it seems at first glance. We hope that we have managed to present the optimization process to you and that you will also be able to implement some advice or two.

However, if you need any help or have any questions, we will be more than happy to receive your call or email at info@indistant.com

V kolikor vam je bila vsebina všeč, nam lahko pustite oceno.
Hvala za podporo!!! :)