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When it comes to website optimization, heading HTML tags (H1, H2, H3 ..) are classic clichés. However, they are one of the important factors in on-site optimization. In addition to the content, they give search engines a deeper insight into the content of the page. They also give them the context and nature of the content on the site.
Headings or tags are tags that are marked from 1 to 6 in order of importance – meaning that 1 is the highest (and also the largest) and 6 is the lowest (smallest size) tag.
<h1> Main address </h1>
<h2> Subtitle </h2>
The function of headings of HTML tags is to structure the content so that it is immediately clear to users what belongs to what and to break down the content into meaningful sections. This raises the user experience, readability, general aesthetics, and easier navigation.
Since the purpose of these heading badges is to break down the content, the appearance of each is usually visually different.
For example: the main title (H1) is significantly larger than the title of the chapter (H2). This is larger than the list title in that category (H5).
A good practice is:
H1 as the main content title;
H2 as a chapter (similar to the book);
Subheadings below the magnitude of H3- H6 and sorted by hierarchy.
When a user is attracted by the titles and visual elements/structure, they are more likely to read the entire article. That is why we must write titles as attractively as possible
If you are interested in how best to write heading titles, meta descriptions, and general text, you are invited to read the guide: Optimizing a website and its content.
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