Html H Tags: Title Optimization for SEO

Headings HTML tags.

When it comes to website optimization, heading HTML tags (H1, H2, H3 ..) are classic clichés. However, they are one of the important factors in on-site optimization. In addition to the content, they give search engines a deeper insight into the content of the page. They also give them the context and nature of the content on the site.

What are Headings (html tags)?

Headings or tags are tags that are marked from 1 to 6 in order of importance – meaning that 1 is the highest (and also the largest) and 6 is the lowest (smallest size) tag.

Title structure:

<body>

<h1> Main address </h1>

<h2> Subtitle </h2>

</body>

The function of headings of HTML tags is to structure the content so that it is immediately clear to users what belongs to what and to break down the content into meaningful sections. This raises the user experience, readability, general aesthetics, and easier navigation.

SEO headings badges.

Since the purpose of these heading badges is to break down the content, the appearance of each is usually visually different.
For example: the main title (H1) is significantly larger than the title of the chapter (H2). This is larger than the list title in that category (H5).

A good practice is:

H1 as the main content title;
H2 as a chapter (similar to the book);
Subheadings below the magnitude of H3- H6 and sorted by hierarchy.

“People don’t read word for word but first we scan the whole article. The eye is stopped by the most expressive and attractive parts, to which we prefer our attention. “

When a user is attracted by the titles and visual elements/structure, they are more likely to read the entire article. That is why we must write titles as attractively as possible

Our advice:

  • Use Heading HTML tags to meaningfully parse content;
    In the main title (H1), be sure to use the chosen keyword (and its synonyms) in a way that is meaningful and appealing.
  • Use primary and secondary keywords on higher labels (H1, H2, H3) to communicate the purpose and nature of your content to search engines and your users.
  • Use long-tail variations of your keyword in the titles for additional Google rankings.
  • Use only one H1 (because the main address is only one.)
  • Be creative and original with your headlines.
  • Write for people, not search engines. When your user signals are positive, google will also rank your page and content higher.


If you are interested in how best to write heading titles, meta descriptions, and general text, you are invited to read the guide: Optimizing a website and its content.

You are happy to call us for any additional questions, information, and advice. We look forward to your call or email to  info@indistant.com.

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